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The artist contributes his £25k prize Mercury Prize to grassroots concert halls

The singer accepting Mercury Prize in his hometown
The musician was awarded the prestigious award in October in the North East

Sam Fender has given the entirety of his twenty-five thousand pound award cash to the MVT, which operates to save the UK's independent concert spaces.

The star was given the prize on 16 October as his third album People Watching was named the top album of the last 12 months.

He has opted to give the cash to the MVT, in appreciation of the vital role local spots had in his initial steps.

"I wouldn't be doing this success if it weren't for all the shows I played around the region, and elsewhere, when I was beginning," remarked the artist. "These venues are legendary, but they are struggling."

Since the start of 2023, over 150 of these locations have shut down – about 16% of the total UK scene.

In the last year, major artists such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the trust in its attempts to help venues survive, by including a modest fee to their admission fees, which benefits smaller concert halls.

He also joined in, generating more than £100,000 on his live tour to assist 38 small stages across England, Scotland, and Wales.

The money helped venues that were dealing with potential shutdown due to difficulties stemming from floods, blazes and personal losses, as well as regulatory hurdles, conflicts and noise complaints.

Some locations received financial assistance in modernizing infrastructure and sound and lighting systems that directly benefitted musicians and fans.

"The idea that money from shows in big venues backs the independent spots, where it kicks off for musicians like me, is just logical," the star has stated.

Pulp members performing
They are among the artists who gave their Mercury Prize winnings to good causes

Fender is far from the only musician to give his award prize money to worthy causes.

When Pulp won the trophy in the year 1996 for their record the album, lead singer the singer declared that the act would donate their prize money to the charity War Child.

That year, artist Ms Dynamite shared her bounty between several charities, including the NSPCC and a charity for Sickle Cell.

"I also contributed a £1,000 to the center, to their classes, because I did gymnastics when I was younger and they required updated gear," Ms Dynamite told outlets.

Two years ago, they donated their prize money to the youth organization that developed their act, in addition to other independent music bodies.

Also 1994 winners M People donated their award to a multiple sclerosis charity after a close contact was identified with the illness.

"Winning was ample," said vocalist Small. "The prize was the cherry on top but we didn't need the bonus, because we had the cake. So our victory affected the lives of others."

In the past week, the Music Venues Trust shared it had rescued a couple of local spots in south-east England, by bringing them into community ownership.

The first in Southampton and The Croft in the city were bought under the public acquisition scheme, which is supported by Arts Council England and music fans who acquire "shares" in the properties.

About the author

Lisa Williams

A fashion stylist and trend forecaster with over a decade of experience in sustainable fashion and editorial styling.

BlueTrend Fashion Blog

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